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It seems that if you are on the internet, and building a Network Marketing Business, you are talking about Attraction marketing. This is causing a huge change to network marketing, but many folks still don’t really understand what it means to attract business partners, rather than go out and “hunt” them down (so to speak). In this article, we show with an example, what attraction marketing really is, and more importantly what it can do for you.

Say you have a website somewhere, it might belong to a community or it might be your own. You have photos on there (it might be on FaceBook) of your hobbies and passions or your family, anything you like. On this page, you also have a link to your MLM home organization, with a little advert on the page telling people what you do.

Now, imagine this person (lets call him mystery guy) way over the other side of the world, perhaps in Australia or Asia or Europe, or anywhere, is searching the internet for a new MLM business. This person used to be a big leader in another company, but he’s looking for something different. He has found the company he wants to join and now he’s looking for a sponsor, someone he will get along with and someone he can trust and respect. He’s not interested in joining someone who’s a big leader already, because he knows from past experience, that big leaders don’t have much time.

This person who’s looking at your web pages has already contacted a few individuals in your company, but they never call him back and don’t write to him either. They don’t seem to take him seriously, and he has no way of getting to know these people .

He’s starting to wonder if this is the right company for him, when he comes across your page, telling folks about yourself, and he really likes what he reads about you. Just from reading your page and looking at your picture, he can tell that you love music (something he loves also) and you love the ocean ( which he does also). Your blog discusses your company without advertising, so he can “hear your voice” about the company.

This guy clicks on the link to your company site, becomes a member under you and he purchases some products. He has a friend there with him and she joins also and buys some products. You were away when he joined, but when you get back you call him up using your voice over IP phone system (you could never build a business round the world without one of those to save you money). Mystery guy is so pleased to hear from you, after all the other individuals he’d attempted to contact. You and him build a rapport right away, and you really like him. That night, you can hardly sleep because you are thinking how lucky you are to have someone like him join your business.

Time passes and this new member on your team sponsors a lot more individuals. You move up a few pin levels because of all his activity and you both build a good relationship also. One of his leaders opens up a new country for your company and this brings more success to everyone in your team.

Now you can start doing the things you’ve been dreaming of doing because you have a successful business . If you attract a few leaders like this into your organization, you can do really well.

This is what attraction marketing is all about. You put your stuff out there online and others are attracted to it. This “stuff” could be about your products or (more importantly) what problems your products can solve for people . And the more things you share about yourself, the more your business grows, and the more money you make from your Network Marketing Business.

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