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Many smaller family owned businesses now are hurting because of the current tough economy. A lot of these family run companies have been owned for many generations and have not really changed their way of conducting business in all of this time. Now that the economy has plummeted, several of these mom and pop style businesses are in danger of going out of business for the first time.

This article will discuss ways that these smaller companies can maybe think outside of the box and use some other options to make up for some of the loss their business have occurred during the struggling time. One example is a local vacuum pump repair shop that began many years ago by the owners father. They specialized in repairing vacuums and vacuum pump parts and had always had steady business. They still operated the old fashioned way with a cash register and paperwork and receipts. Advertising for their repair shop was solely based on recommendations from customers and word of mouth. For all of these years that had worked just fine. Now, their business is struggling and the owner is fearing the worst. The the entire business plan for their shop was “If it ain’t broke, don’t fix it”. Well, currently it needs some repairing and help.

The crucial thing for businesses like the one above is to become as current as the person who is just opening a shop this week. Several family run businesses are like the one above, not utilizing modern technology and no advertising. Times have changed and competition is fiercer than ever. The shop should initially buy a business computer system installed that will assist them to be on top of everything. The next step to do is to think about starting a website that can appeal to a wider customer base.

Many companies these days have a website, whether it is just an informational one with the location and products and store hours displayed or they want to try to sell to the whole world wide web. The yellow pages are becoming less used as now people to choose to google whatever they need to research. If the little Mom and Pop store does not have a website, then they will miss out to the shop that does have a website in the similar community. The difference in being on the internet versus not could makeup the difference in the percentage of sales lost during this recession.

These smaller businesses should search to find someone that is quite knowledgeable in computers and website design and start ups to help them to get started. There are companies that specialize in that and can be found online. Stepping out of your comfort zone and changing a business model that may have been started by your grandfather may be frightening and stressful in the beginning, but it worth the chance and time to get into the modern way of doing business through the internet.

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