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Cold calling might be dead. If laws were passed to put it to rest how would we generate business from now on?

Opinions on the subject vary greatly depending on the background of the individual. For example, most of the old-timers are vigilant in preaching their belief that the only possible way to succeed in the world of selling is to make no less than fifty calls each and every day. On the other hand, younger salespeople tend to become frustrated with this rather quickly and begin looking for more innovative ways to generate business.

I was reminded how deep-seated cold calling is. A friend of mind had a sales employment a few weeks ago at a major merchant procession bank. He left right after he started. Why? Because he was expected to make four hundred cold calls each week and he was to document his activity with business cards. This man is highly experienced and certainly knows how to create business without knocking on four hundred door a week. He went to his managers and tried telling them his strategies that had worked for him in the past. They told him this is how it has been done for 40 years and they were not about to change.

I believe that response is why we are seeing record business bankruptcies today. Our economy and the world are changing and are breaking into bold, unchartered territory. Most business organizations managements are insisting on doing things the old way even though the old way is producing less and less results as time goes by.

The old idea of Interruption Marketing is becoming less cost-effective and more wasteful where as the concept of Permission Marketing is gaining a lot of popularity. As we move farther into the Information Age, cold calling has for numerous reasons become less effective. This destroys your status as a businesses equal. The qualified prospects are buying from your competition while you spend time with unqualified prospects. It is considered to be rude and disrespectful and annoys people. In some states it is illegal . This destroys salespeople’s attitudes.

Is there any good news in this? Yes, the great news is that you need to begin using new innovative, Information Age ways for prospecting. Then you will be much farther ahead of your competitors who are still wasting their time pestering people with cold calls. Why would people knock on doors or make cold phone calls to seek business in this age of the Internet and huge communication networks?

There is power at the end of your fingertips because there are so many ways to use the Web and email to let the idea of Permission Marketing do its thing. Let the customers raise their hands and tell you they are interested. You need to be finding, implementing and reaping the benefits of this brave new Information Age. While you are excitedly taking orders your competitors will be in bankruptcy court telling about their do not call violations to the government.

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