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While the number of web hosting companies continues to grow, it’s still not necessarily easy to find a reliable web host. There’s a lot of competition for your business, with web hosts and resellers alike all trying to lure you with low prices and promises of uptime 99% or greater.

For any website which intends to make a successful go of it, reliable web hosting is the most important thing to look for. The difference between reliable hosting and hosting which isn’t is literally the difference between having visitors return and having visitors come once to see the site out of service, never to come back again.

A site which is often unavailable also suffers in terms of search engine rankings. The major search engines use relevance to the search term as well as the popularity of sites to determine their rank. If your site is often out of service, it’s obviously not going to be perceived as a popular destination by search engines – how could it be if it’s always down?

Reliable web hosting matters; and not just to your visitors – it also gives you peace of mind.

Suppose you’re trying to add new content to your site and every time you try to upload, you find that your webhost is down. Pretty frustrating, isn’t it? It certainly is and since this isn’t 1994 anymore, there’s no reason you need to put up with web hosting service which doesn’t give you the reliable performance you need.

You expect better from your web host and more importantly, consumers demand that websites be reliable. There are web based businesses who have failed to thrive all because they chose the wrong web hosting company to work with. As soon as you know you’ve got a problem with your web host, you need to take action.

If your website is strictly for your personal use and it doesn’t matter too much to you if anyone else can access it, then you might not be too concerned with reliable webhosting. However, it’s a critical factor for every other site out there.

If your website is for business, then you absolutely need a reliable webhost. You need hosting which not only promises uptime of at least 99.9% (which almost all hosts do) but actually delivers on this promise. It is certainly possible to have uptime better than 99.9% – the technology is there.

Let’s say that your current webhost’s real uptime (not the uptime they promise) is 85%. This means that you could be losing as much as 15% of new business due to visitors being unable to access your site.

This is affecting your earning ability, thus losing you potential revenue. Anyone you employ to help your business, in this case the webhost should not help you LOSE money!

How do I know if my webhost is reliable? You don’t – not at first. But, there are ways that you can use to find out how likely they are to be reliable, or not.

You can use some of the free web-based tools for monitoring uptime; these are very popular with website owners. Uptime is something everyone with a site is concerned about and these tools are becoming an increasingly popular part of the webmaster’s toolkit.

One good sign of a reliable webhost is that when they have planned downtime coming up or expect a service outage, they’ll notify their customers by email or place a notice on their site about the problem. Webhosting companies who don’t provide their customers with this important information hide it because they’re worried that their customers will decide to go with more reliable web hosting companies.

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