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The 80/20 rule is a very common business measurement which determines that fully 80% of your business will come from 20% of your regular clients. The rule applies across all categories of business and if you employ creative restaurant marketing strategies aimed at your existing customers it will repay you very well.

When we hear about the 80/20 rule we might initially question it. However, word of mouth is by far the best form of advertising and people generally look for some kind of “social proof” before they choose to eat at a particular location. Television, newspaper and Internet advertising may be one thing, but people want to know that they are going to have a good experience and turn to others for their opinions.

Focusing on your existing, loyal clientele will enable you to employ some creative restaurant marketing strategies to bolster your income. You only need to think about some relatively small touches because these are the things that people tend to recall.

If you know that a very regular party is coming in for a special occasion, determine what this is and go the extra distance. For example, if it is a significant anniversary consider a special bottle of wine at the table when they arrive. If it is a Valentine dinner, a red rose for the lady would be great.

Understand that relatively small costs such as the bottle of wine can represent an investment that will be paid many times in the future. People will tell their friends about those special touches that they weren’t expecting and this viral news can endorse your creative restaurant marketing strategies and ideas.

Look for every opportunity to place thoughtful and motivational messages in front of your guests. This could include their time in the bathroom, which many restaurant owners discount. This is of course a confined space and any subtle, targeted message displayed on a mirror or wall may have its own effects.

You need a Facebook and a Twitter account for your business as social media is paramount these days. On a check or a bill receipt, publicize the address of your sites and motivate people to sign up to receive a special discount of some kind.

If you can collect the e-mail address and the month and day of their birth, you can set up a special marketing system called an auto responder. This will automatically send an e-mail to them ahead of their birthdate and if you offer them a free meal they will invariably come in with a number of their friends. This is another opportunity to potentially show off your business to new prospects.

Expert Jose L Riesco teaches the most effective methods for getting more people into your restaurant at www.myrestaurantmarketing.com. Find out creative restaurant marketing strategies here.

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