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So what exactly is RSS feed marketing? (By the way, RSS (Really Simple Syndication) is a format for sharing information on the internet from a variety of sources.) We live in the information age, the volume of which is growing exponentially by the year. People have come to expect news virtually in real time and preferably in bite-sized chunks from trusted sources.

Once you got your feed reader, discovering sites that publish content and adding their RSS feed to the record of feeds your Feed Reader verifies is not very difficult. Many sites show a small symbol with the acronyms RSS, XML, OR RDF to indicate that a feed is accessible.

So WHAT do you need to get started? Well, the first thing about your own “personal newspaper”, you need a place that will gather all those feeds (RSS). Google has one called “Google Reader”, so make a search about it or any RSS reader that you can find, there are plenty of them, and you will then have a “place” to gather all those feed that you want to keep track of. HOW does it work? The RSS Reader is simply an application that will take all of your RSS feed and make them available for you to read without leaving the “reader”. So, once you have chosen your reader, go to your favorite websites and look for the RSS logo and when you click on it you will then have to COPY the link to bring it back into the Reader as an ADDED subscription.

While applying RSS, some important measurement issues must be considered. Track reads by inserting a uniquely-named 1-pixel gif into the container. Track click by replacing all URLs in the containers with click tracked URLs. While tracking circulation, use a service like Simple feed or Feed burner, which catalogs visiting user-agents into bots, browsers, aggregators, and clients. Bots and browsers usually do not count as subscribers, whereas a single click from an aggregator may show many readers.

A generally unnoticed part of RSS click tracking is how to send the search engine from the syndicating sites to your destination sites. Use click tracked URLs, keeping the query string parameters to the minimum, then use 301 redirects instead of 302, as 302 redirects are known as temporary redirects and it can inhibit the passing RSS to search engine.

There are several ways to syndicate your feeds. You can provide a button on your site for visitors to sign up with. Moreover, feeds can also be submitted to search engines and RSS directories. There is even RSS feed software available to help you carry out this latter option quickly and (relatively) painlessly. Josh Allen is a blogger and internet marketer, specializing in traffic generation.

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